Choose natural colors, choose spirulina extract, choose safety and health

Monday April 17, 2023

The Global spirulina extract market, according to Mordor Intelligence, is expected to grow at a CAGR of 7.8% from 2023 to 2028. The increasing demand for natural and clean label colors is projected to create a robust demand for spirulina extracts. Additionally, manufacturers are developing Spirulina-based beverages that are not yet available in the market. Once introduced, this development is expected to create new business segments. Spirulina can produce various natural colors, and the natural food colorant segment is projected to grow twice as fast as its synthetic counterparts in the global marketplace. Key giants and their product offerings have undergone a paradigm shift due to safety concerns. On April 4th, 2023, Johnson & Johnson agreed to pay $8.9 billion to settle claims from tens of thousands of people who alleged that the company’s talcum powder products caused cancer. This high-profile case highlights the growing concern that people have regarding their health and well-being. Apparently, the food and beverage industry can’t be ignored. It is becoming increasingly clear that natural alternatives in the food and beverage industry as well as other related industries are experiencing rapid growth.

Replace artificial colors with natural colors

So, it’s time to consider replacing artificial colors with natural alternatives to meet this demand and appeals to consumers who prioritize natural and healthier options. Spirulina extract is a perfect natural alternative that can be used as a colorant and has numerous health benefits, making it a very attractive option. In order to appreciate the benefits of natural color, it’s important to first understand what it is.

Natural color refers to pigments or dyes derived from natural sources such as plants, vegetables, fruits, spices, or other naturally occurring substances. These natural sources contain pigments that can be extracted and used as colorants in various applications, including food and beverages, cosmetics, and pharmaceuticals. Natural colors are often used as an alternative to synthetic or artificial colors, which are made from chemical compounds. Synthetic colors have been associated with various health concerns, including allergies and hyperactivity in children, which has led to an increased demand for natural color alternatives.  

Natural Color Products

Benefits of natural colors

The use of natural colors in food products not only meets consumers’ demands for healthier and safer options, but it can enhance the overall appearance and flavor perception of food. Natural colors can provide a vivid and appealing hue to various food and beverage products, making them more attractive and appetizing. By using natural colors, products are both aesthetically pleasing and nutritionally beneficial, offering a complete package of natural, nutritious, and safe food options.

The Benefits of natural colors over synthetic or artificial ones include:

1. Healthier and safer: Natural colors are obtained from natural sources and do not contain synthetic or artificial chemicals, making them healthier and safer options. Synthetic colors have been linked to several health concerns, including allergies and hyperactivity in children.

2. Sustainability: Natural colors are often perceived as more sustainable and environmentally friendly, as they are derived from renewable resources and are biodegradable.

3. Appeal to consumers: Consumers are increasingly demanding natural and healthier products, and natural colors can help meet this demand. Using natural colors in products can make them more attractive to consumers who prioritize natural and healthy options.

4. Versatility: Natural colors come in a variety of hues and shades, offering a wide range of options for various applications.

5. Positive marketing impact: Using natural colors in products can have a positive marketing impact, as it can appeal to consumers who are looking for products that align with their values and priorities.

Spirulina extract: the most scarce and precious blue

Of all natural colors, have you ever noticed how rare blue is in the natural world? That’s because blue is the scarcest and it’s quite uncommon to find plants that produce a blue pigment. In fact, many of the things we think of as “blue” in the natural world – like the sky or the ocean – are not actually blue at all, but rather a reflection of light. It’s this rarity that makes natural blue colors so fascinating and sought-after.

BINMEI Spirulina Extract
BINMEI Spirulina Extract

In the food and beverage industry, many manufacturers opt to use a chemically synthesized bright blue as a solution for achieving a blue color in their products. But did you know that synthetic blue colorings can have negative effects on your health? They may lead to various health concerns, including hyperactivity in children, allergic reactions, and even cancer in animals. Synthesized colors have also been associated with gastrointestinal problems and behavioral issues in some individuals. Moreover, the consumption of synthetic colors has been linked to a higher risk of developing certain chronic diseases, such as diabetes, obesity, and cardiovascular disease.

In light of the potential long-term detrimental health effects associated with the consumption of chemically synthesized colors, it is highly recommended to explore the use of natural colors as a safer and healthier alternative. Spirulina extract perfectly solves the problem of missing natural blue in the list of natural pigments.

The advantages of spirulina extract are manifold. It is high in protein, vitamins (particularly vitamin B12), minerals (such as iron, magnesium, and potassium), and antioxidants. It has been shown to boost immune system function, thanks to its high content of antioxidants and anti-inflammatory compounds. The anti-inflammatory properties may help to reduce inflammation in the body, which is linked to a range of health problems.

The world’s highest quality spirulina extract: BINMEI spirulina extract

BINMEI, with 10 years of research and development in spirulina, is proud to offer a 100% natural blue color solution. Our blue spirulina extract is available in both powder and liquid form, providing flexibility for various applications.

One of the key advantages of our company is superior quality control, ensuring that our product meets the highest standards of purity and consistency. Moreover, our clean label and transparent approach allow consumers to know exactly what they are consuming, instilling confidence in our product’s safety and natural origins.

Another advantage is our vertically integrated supply chain, which enables us to maintain control over the entire production process. It allows us to ensure that our product is not only of the highest quality but also sustainable and environmentally responsible.

Finally, our advanced technology and innovative solutions enable us to offer a naturally blue color as well as offers additional health benefits due to the presence of vitamins, minerals, and antioxidants found in spirulina.

Our natural coloring option not only provides a pleasing blue hue but also boasts a nutritional profile that enhances the value of food and beverage products.  

So, experience the purity of BINMEI brand blue Spirulina powder, which is meticulously crafted from 100% natural ingredients. Our formula is designed to be suitable for all, including children.

Blue spirulina application: Smoothies

Blue spirulina application: Smoothies

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