Natural colors point to “nature, health, and safety”
Although natural colors are more expensive compared to artificially synthesized pigments, with the strict supervision of synthetic pigments by regulatory agencies and the frequent occurrence of negative news about synthetic pigments in recent years, the “pointer” of the market trend has pointed to “nature, health, and safety”. Food and beverage manufacturers are constantly developing healthy products, among which natural colors that can directly affect the external performance of products have become a key research and development direction.
Natural colors are beneficial for environmental protection
As a natural and sustainable product (which can be extracted from various discarded plant “waste” such as discarded fruit peels), natural colors are in line with the concept of environmental protection. Therefore, as more and more consumers attach importance to environmental protection, the importance of natural colors to the industry is also highlighted.
Spirulina extract: Tranquil blue, gently carrying away emotional stress
According to color psychology, blue evokes feelings of calmness or tranquility, often described as peace, tranquility, safety, and orderliness. Therefore, blue products can have a certain stabilizing effect on emotions from both physiological and psychological perspectives.
Tea beverage industry chasing natural colors: Dopamine marketing
The color revolution in the tea beverage industry is in full swing, and major brands are chasing the magic of natural color with unprecedented enthusiasm, transforming it into a secret weapon for creating popular drinks. Tea beverage brands are constantly innovating, using color matching to create refreshing beverage series that not only meet consumers’ pursuit of beauty, but also stand out in fierce market competition, successfully creating one explosive product after another.
Natural blue spirulina extract has also become a new favorite among many tea beverage brands, combining healthy and natural blue with traditional flavors by pairing with different flavors of drinks. This combination makes consumers with high awareness and frequent attention to beverage ingredients more easily conquered by the health attributes of branded drinks, thus becoming long-term customers of the brand.
Binmei Biotechnology Natural Color Library
Binmei Biotechnology combines China’s abundant plant resources with our advanced extraction technology and facilities, specializing in the production of various natural colors and plant concentrates that meet international quality standards; Binmei Biotechnology provides support for customers’ innovative products with professional natural colors technology and constantly innovative products. The company has passed FSSC22000 quality system certification, and its products have also passed KOSHER and HALAL certifications.
Binmei Biotechnology has always been a professional natural colors supplier, providing extensive services to various large and medium-sized food companies such as noodle products, meat products, candies, beverages, baking, fillings, seasonings, health products, pharmaceuticals, and cosmetics. Its products are also exported to Japan, Korea, Southeast Asia, Europe, Australia, and other countries. With years of accumulated technology and achievements, the company can provide exclusive solutions according to customer needs, with a complete range of varieties and diverse colors.
From resources, and extracts to final solutions, Binmei Biotechnology has always been committed to providing customers with products and services that meet their needs, and always puts food safety first. Looking forward to becoming a permanent strategic partner with excellent global clients!
