What are artificial colors?
Artificial food colors, also called synthetic food colors, can be understood as dyes that are used to enhance the visual appeal of food and beverages. Derived from petroleum-based chemicals, these are designed to mimic natural hues. Artificial food colors are used in various products such as chocolate bars, chewing gums, gems, chips, frosting, bakery items like cakes and cupcakes, popsicles, and a variety of sauces.
Artificial colors make it easier to influence the purchasing decisions of customers, especially children by showcasing vibrant-coloured food products. These food colors are made with harmful chemicals and additives that can significantly hamper the health of individuals. It contains harmful ingredients like benzidine, 4-aminobiphenyl, and 4-aminoazobenzene, which can significantly increase the risk of developing several types of cancers.
Spirulina extract/spirulina concentrate replaces the brilliant blue color E133, especially in the confectionery industry
The core consumers of confectionery industries are children, moms become label experts when they choose the right sweet candies for their children, and sweeties with E-number of artificial colors on the ingredients label, the sweeties brands usually get a negative evaluation, causing a drop in sales. There are two reasons for head confectionery brands choosing spirulina concentrate to replace E133/ FD&C Blue No. 1: Chasing the natural color trend and blue sweeties are more attractive than other colors.
Hannah’s Spinning Tops
Valeo confectionery: Barratt brand- Jelly Spogs & Jelly Buttons
US century-old brand Jelly Belly: Sours Mix | Jelly Beans, blue color from spirulina concentrate
Taveners Sweets Midget Gems
